ABOUT
A working partner, not a motivational speaker
Dana Whitfield — Business strategist · 12 years working with founder-led companies.
How this works in practice
This page is yours to rewrite. Say who you are, the kind of businesses you have worked inside, and what someone can expect from a session with you. Specifics beat adjectives: the industries you know, the problems you have solved more than once, and the way you prefer to work.
Keep any claims to things you can evidence. Describe the process and the standard you hold, not the outcome someone else will get.
PRINCIPLES
How engagements run
Say the hard thing early
The value is in the conversation nobody else will start with you.
One constraint at a time
Scattered effort is why last year's plan didn't land.
Leave capability behind
If the business only works while we're in the room, it hasn't worked.
WORKING TOGETHER
What happens next
01
Apply
Tell us where the business is and what you want next.
02
Talk
Thirty minutes, no pitch deck.
03
Plan
A written plan and a clear scope.
04
Work
Sessions, accountability, adjustments.
Ready to look at your next 90 days?
Applications take about five minutes. If we're not the right fit, we'll tell you plainly and point you somewhere better.
