STRATEGY FOR FOUNDER-LED BUSINESSES
We work with owners of service businesses doing $500k–$5M who want a plan they can actually run. The plan, the sequence, and someone in your corner who has seen this stage before.

Plans built around your numbers, not a template
Fortnightly sessions · no open-ended retainers
Straight answers, including when we're not the fit
WHO THIS IS FOR
The business works, but every decision still comes back to you and the plan lives in your head.
Plenty of work, thin margins, and no clear view of which work is actually worth doing.
You want the team running the day-to-day so you can work on the next stage instead of the current one.
WAYS TO WORK TOGETHER
Same thinking, different levels of involvement.

Fortnightly working sessions with one owner. We set the plan, then hold the line on it — priorities, numbers, hiring, pricing and the conversations you have been avoiding.

A small group of owners at a similar stage. One workshop a month, one peer table, and a shared plan format so you can see how other businesses are solving the same thing.

Done-with-you for 90 days. We build the thing — the offer, the pricing, the sales process or the ops handbook — and leave your team able to run it.
HOW IT WORKS
No pitch decks, no pressure calls.
01
A short application about the business, the goal and the timeline. It takes about five minutes.
02
Thirty minutes to test the fit properly. You leave with at least one thing worth doing either way.
03
If we work together you get the plan, the sequence and the numbers we'll watch.
04
Sessions, accountability and adjustments — the part where the plan survives contact with reality.

THE METHOD
WHAT PROGRESS LOOKS LIKE

Priorities, owners and dates — the version the team can actually repeat back to you.

Time blocked for the work that matters instead of whatever shouted loudest.

A short set of measures reviewed on a rhythm, so decisions stop being guesses.
Nothing here is a guarantee of revenue, profit or any specific business result. What you achieve depends on your market, your offer and the work you do.
FREE RESOURCE
A short workbook that walks you through the same first-session questions we use with clients: where the revenue actually comes from, what is capped, and the three moves worth making next.

FAQ
We work with owners of service businesses doing $500k–$5M who want a plan they can actually run. Most clients are owner-led, past the start-up stage, and want a plan they can actually run with the team they have.
We read the application ourselves. If it looks like a fit you get a link to book a 30-minute discovery call. If it doesn't, we say so and suggest something more useful.
Private coaching runs in 12-week blocks, the group runs six months, and consulting sprints are 90 days. Nothing is open-ended.
No. Anyone who guarantees business results is guessing. We commit to the work, the structure and the honesty; the outcome depends on your market and your execution.
Pricing depends on the way of working and is discussed openly on the discovery call. Typical ranges are on each program page so you can rule us in or out early.
Apply anyway and say so. Part of the call is working out which format suits your stage — including 'none of them, yet'.
Applications take about five minutes. If we're not the right fit, we'll tell you plainly and point you somewhere better.
